Be Yourself, Work Well, Earn Enough

  • BE YOURSELF, and Succeed

    Your spidey senses, open heart, good listening skills, and longing for a kinder world will help you build a more sustainable business (You don't need to be aggressive, loud, or anything else you're not)

  • Earn ENOUGH, Plus

    Figure out pricing that is accessible to the right clients, builds resilience into your business, and earns ENOUGH, whatever that means for you

  • Sustainable Systems = LESS SELLING

    Create offerings and systems that filter in your ideal clients and delight them. Find the people you can help, listen to them, share with them, and ask them to hire you. Relief.

Summer School Offer. If your ideal classroom is a laptop on the beach, or drinking your coffee in the sunny back garden, and you're willing to offer a wee bit of feedback for a reduced price (less than 1/2): this one's for you.

Welcome. We're so glad you found us. 

Get comfy, grab some tea. This is about our story, your service-based business, and why you might want to sign up for SKB: or not.

In about 20 years of being an entrepreneur, I (Pamela) have had many moments where the cash flow is a barely-trickling stream. There have been times when my partner was able to fill the gaps abundantly, and other times when his stream of income was reduced, too. When those moments happen, my fears about money and safety and being able to take care of my wellbeing come screaming to the forefront.  It’s not just about money. It feels vulnerable, and sometimes shameful—like I’m not pulling my weight in this world, or showing up the way I could. And definitely sad.

Do you work too much and earn less than enough?

Also, it’s exhausting. I have wondered: How could I be working so hard, so long, with so much heart and still not be making it? I have a feeling, if you’ve found your way to this page, you might be able to relate.

The thing is:  hitting that wall, and finally dropping beneath ‘just barely enough’ can be a useful thing. It can make you ask yourself some hard questions, like ‘Am I going to keep doing this (being a solo entrepreneur)? If so, how?’

(And if that's where you're at, I'd encourage you to just sit with it for a day or two, before even reading this page.)

A few years ago, in the midst of asking myself those questions, I encountered a curriculum- taught then by Pink Elephant Academy- that started to change the way I think about planning, pricing and marketing my business.

I realized, as I went through the program, that while the work I was doing then—Compassionate Community Voice —was all about spreading kindness and self-love in the world through the medium of voice, my business itself wasn’t being very kind to me.  And THAT was the reason I was struggling.

Not because I wasn’t good enough. Not because I didn’t understand how to market myself (I’ve worked in marketing). Not because I hadn’t hired the coach or joined the mastermind (I’m pretty sure I’ve got the equivalent of an MBA through self-directed learning). Not because I wasn’t more out there, more aggressive, more noisy, more different from myself

I was struggling because I hadn’t structured my business to be as kind to me.

You don’t have to struggle.

If I’m not lousy at what I do, and if my introverted, can’t-bring-myself-to-talk-b.s.-in-my-marketing-without-being-nauseous personality isn’t the problem, and if I don’t have to be broke to let my love flow through my work (another old, secret fear I absorbed) and the reason I’m struggling is actually because of my business structure, well, that’s something I can fix.

That’s just do-able, roll-up-your-sleeves and be creative sort of stuff. Not marketing fairy dust, or ‘make six figures by tomorrow’ castles in the air. I grew up on the Canadian Prairies. Practical is almost my middle name. So I’ll set to work, and sort it out.

I wrote a new business plan for Compassionate Community Voice that was more kind-to-me-and-kind-to-my-clients. I read and studied and asked questions of people I admire. I pursued a self-directed, intensive education in online entrepreneurship.  My whole perspective on what I was doing changed.

It felt uncomfortable—and still does, at times. I am constantly learning, and iterating what I do. I needed to learn that ‘no’ from a poor-fitting client (and you know they’re poor-fitting because they’re saying ‘no’) creates space for a right-fitting client. I had to ditch the concept of sales pages and create ‘filter in’ pages, instead. I needed to be OK changing my prices. I had to find ways to navigate risk. And a whole bunch of other stuff that feels scary and courageous and empowering at the same time.

Fast forward through a few years of life, love and work. . .

A wonderful opportunity.

There came a springtime a couple years back, when my partner’s job of 15 years disappeared and our family situation changed, where we hit one of those bumpy excruciating periods that made us re-evaluate, yet again, everything we were doing for work. And pray—which for me means sing my heart out to whatever powers-that-be are listening, and ground my butt on the couch for some focused meditation.

Around the same time, I received an email saying that Pink Elephant Academy was selling the School of Kind Business curriculum.  As soon as I heard, I knew this was the opportunity to put my experience in voice and communications and marketing together with my teaching and facilitating skills and systems analyst brain, and share the curriculum that had literally changed how I do business. 

Becoming the new caretaker of School of Kind Business has solidified everything I ever loved about it into daily practice.

I have re-organized my work life to provide for my personal priorities:

  • freedom to work--and play--when I choose (right now, my work-week is about 45 hours because I am co-running 3 businesses and have family responsibilities. I anticipate it will be more like 30 in the future)
  • having the money to live in a small home in a city I enjoy, pay bills each month without worry, pay my ‘extra’ health care bills, wear clothes by sustainable indie designers, buy organic food, keep educating myself, go to happy hour with my friends, and support organizations that matter to me
  • choose the people with whom I’ll work

Essentially, I have re-structured my service-based businesses to support me, as they support others. This is what we teach at School of Kind Business™

Because it seems to be the goal of a lot of business/marketing  programs, I want to be clear that this isn’t about ‘making six figures.’ Or ‘multiple six figures’. Or any other (usually large-ish) amount.  It’s about making whatever you need to feel truly supported. It’s about making enough.

You can be quiet and gentle and kind, and also have a business that makes money. 

The School of Kind Business™ is a joyful online learning program for creating a business that helps you work less (if you want to), earn more and serve your clients whole-heartedly (because your well is full).

It was especially designed for introverts, empaths, sensitive types, and anyone else who is worried you have to be pushy or manipulative or 'sales-y' to run a successful business. Your spidey senses, open hearts, good listening skills, creativity and longing for a kinder world are qualities that will help you build a more sustainable structure to hold the work you do. (And we welcome bold, kind-hearted extroverts here, too!)

It’s about building a holistically kind business. And it’s about true, sustainable wealth. Measured not just in money but in time and energy and well-being. Based on what is ‘enough,’ as determined by you.

At the end of the exercises, you’ll have your own Kind Business Plan, a bag full of marketing ideas, and a to-do list for tackling them in a non-overwhelming way.

The program centres around 12 succinct but essential exercises, presented in easy-to-follow worksheets you can print out or view on your iPad while writing your responses in a journal at your favourite cafe.

Plan for three hours per module (and a glass of bubbles or cup of your favourite tea), once per week, if you want to be leisurely about it. But, once you have all the modules by the last week of class, you could also easily push straight through and write your new 
Kind Business Plan™ in a weekend. Totally do-able!

Who is this program for? 

  • You are a solo entrepreneur and your business is service-based
  • You identify as an introvert, intuitive, shyor all of those. That said, we whole-heartedly welcome extroverts, ambiverts, or any kind of '-verts'!
  • You love your business, you're just not in love with it right now (and you've maybe even thought of breaking up)
  • You are not making enough money - especially given how much of yourself you're putting into it
  • You don't really like the idea of marketing or selling. . . you want to spend your time doing your good work
  • You are excellent at your modality or practice, but struggling with how to communicate your offerings, reach more people, and put systems in place
  • You think you probably 'know all of this' already, but you could use the support of like-hearted classmates to help you stay committed and get it done
  • You are TIRED. . . tired of worry, tired of not taking care of your body, tired of tiredness
  • You've secretly wondered if only more outgoing (aggressive?) people are cut out for financially successful self-employment

Who isn't this program for? 

Like all good things, School of Kind Business™  isn’t for everybody. You won’t get much out of it if:

  • You’re happy with your pricing, business structure, and website (if you have one) exactly as-is
  • Your pricing is mandated by a governing body so you aren’t able to change your rates, or find other creative outlets to augment your income
  • You are selling products only (like an online store for yoga props or essential oils). SKB curriculum is focused on service-based businesses. Visual artists and musicians who are creating experiences and events -as well as paintings or albums- might find it helpful, though. 
  • You’re already working with a business or money coach, or have taken every workshop under the sun; or you are a business coach yourself
  • You aren’t comfortable with the idea of ‘choosing a niche’ (or experimenting with a few niches) – it feels too much like fitting into a box
  • You have no idea what kind of work you really want to do, OR you don’t have any sense at all of what problem you solve for people
  • You don’t prefer group learning and do better with one-to-one support (in which case, you might prefer the School of Kind Business Tutoring service)
  • You’re still a student in holistic health, massage, design, etc, and you won’t be finished training by the end of this calendar year. You are always welcome, but you may get more out of it if you wait until you have the skills and experience to practice immediately

You will learn skills you'll never un-learn.  

School of Kind Business includes: 

  • Five learning modules that result in business peace of mind

  • Access to core worksheets and supplementary audio/video through your private login in the Thinkific online learning platform. You’ll be notified weekly by email

  • Weekly office hours with me (Pamela Alexander, hello!) in the private Facebook forum – ask me questions about the curriculum topics, request feedback on your homework and business plan, use me – and the group – to troubleshoot and overcome any challenges you’re having. For this lunar month together (we run new moon to new moon), you don’t have to be alone with all the decisions; you’ve got a sounding board and you’ve got new friends who get it. 

  • Depending on the group's wishes, a couple 'Study Halls' where we quietly show up and get some work done, together. Plus you can whisper some questions to the instructor if you need to

  • The support and camaraderie of fellow classmates in the discussion forum for the duration of the program – and long after! (We leave the group up on Facebook so you can cheer each other on and promote each other’s work. Also, you don't have to join the FB group if you prefer to go it solo.)

Does this sound like it might be for you? 

PLEASE make sure that this is a fit for you, before you buy. We don't offer refunds, because we find that refunds and guarantees tend to act as false enticements. We don't want to entice you. Read every word on this page, then just sit for a few breaths, and notice how you feel in your body. In your guts, your heart, your feet. Underneath any excitement or butterflies, is there a solid 'yes' or 'no'? We want you to feel good in your body and commit to giving it your best. The results will depend on where you are at right now in your life and in your business, and how you engage with the material. 

For more information on whether this course is for you, please reach out to

These are the SKB Curriculum Modules we'll complete. 

And they will be downloadable, so you can keep and re-visit them. 

(In fact, we recommend it).

  • 1
    Module 1: The Things You Love (and Don't)
    • Module 1 Welcome! And getting started
    • Audio SKB Housekeeping
    • FAQs School of Kind Business
    • SKB-1-Love_and_Hate_Lists
    • Audio Supplement for Love & Hate Lists
  • 2
    Module 2 Sustainable Pricing
    • Module 2 Intro to Sustainable Pricing
    • SKB-2-The_Scary_Numbers
    • SKB-3-Your_Dream_Pie
    • SKB-4-What_the_ Baker_Charges
    • Module 2 Audio Supplement: Encouragement & No Need to Freak Out
  • 3
    Module 3: Those You Help
    • Module 3 Intro Those You Help
    • SKB-5-Your_Beloved-Clients
    • SKB-6-Give_Yourself_Away
    • Module 3 Audio Supplement: Imagination, Empathy, Creativity, Giving
    • Exercise 5 Audio Supplement: Imagining Your Beloved Client Visualization
  • 4
    Module 4: Being of Service
    • Module 4 Intro Being of Service
    • SKB-7-Your_New_Packages
    • SKB-8-Make_Something
    • SKB-9-Delight_People
    • SKB-10-Giving_Back
    • Module 4 Audio Supplement: Let's Make Some Stuff & Remember to Ask for Feedback
  • 5
    Module 5: Telling Your Story & Making Connections
    • Module 5 Intro Telling Your Story & Making Connections
    • SKB-11-Get_Your_Online_House_in_Order
    • SKB-12-Invite_People_Over
    • Module 5 Audio Supplement: We Made It! And Some Ideas How to Get the Most out of This Week
    • The Magic Marketplace Audio Supplement

If you read everything

on this page and it feels good in your body, then please don't wait. We learn so much more by doing. Let's do this, together. The next program is Summer 2019.

Enroll now
(pssst. . . if you're a cautious soul, why not get to know us first with our newsletter. It includes a free Kind Marketing course, plus 2x/month info and best practices for kind solo entrepreneurs)